YOU (the brand), YOUR CUSTOMER (the reader) and ADVERTISERS
What is Custom Publishing?
Custom publishing is the delivery of compelling editorial content and resources to a targeted audience. Whether in print or electronic form, custom publications provide intrinsically valuable information that moves the perceptions and behavior of the audience in a desired direction.
How can Custom Publishing work for your company and improve your brand and messaging?
In the ever-changing world of marketing, in this age of smartphones, marketing automation and social media, print or custom magazines, are still the most powerful tool to reach and influence an audience.
A lot has been said about the demise of print media, but actually, the opposite is true. Print continues to have a reach and accessibility unparalleled by digital efforts, a topic that researchers in many fields have been investigating for several years. Key to their research has also been the recognition that while websites can provide access to “bites” of information, they just don’t establish a relationship with a reader like print can.
Moreover, custom publications have proven to drive brand recognition, improving messaging and reader engagement. In a recent study by the Custom Publishing Council (Link: https://www.marketingcharts.com/cross-media-and-traditional/magazines-traditional-and-cross-channel-1266) respondents said that they found custom publications (over other forms of marketing) credible and informative adding that “custom publications improved their opinion of the sponsoring brand, while 74% said that they’d taken recent action as a result of their experience with the publication.”
So where do you start? How do you turn your magazine into a vital branding tool? How do you develop a publication that will not only access and retain your customers but also transform them into loyal brand advocates? You start with information your audience values, deliver it to them in a way they understand, and present it in a manner that creates a feeling of trust. PNWSM can help you step back and carefully consider the objectives of all the elements that may be influenced by, and play a role in shaping, your magazine over time. They include you (the brand), your customer (the reader) and often third-party advertisers. Brought together in a professionally produced publication, sponsoring companies and organizations will be provided with a powerful tool that will translate into audience engagement, retention and, loyalty.
So, let’s start with how a custom magazine can improve your brand and messaging:
A great way to stand out from your competition is to consistently place your brand/message on content people actually want to consume. Unlike TV commercials that get muted or not seen at all due to cloud-based programming, letters, and brochures that get thrown in the trash, or web searches that lead to rapid click-throughs – custom magazines are designed to give their readers exactly what they’re looking for – highly relevant editorial content and resources that they’ll not only want to know about but are also eager to pass along.
Most importantly, unlike any other media, a custom magazine establishes an emotional connection with your audience creating a welcoming environment around your brand/message that builds relationships ensuring audience retention.
Another way to improve your brand/message is to give your organization the platform it needs and deserves to talk about new programs, products, services and people making a difference. Hands down, custom publications are a great way to keep everyone in your organization informed, engaged, happy and, inspired.
Promoting events on your website and on social media is great, but that only helps if people visit your pages or follow you regularly. By promoting your events in a custom publication, you can drive attendance by ensuring that the details permeate your organization, audience, and the surrounding community.
Education and Opportunities
Educating your audience on important issues is part of any organizations mission. You could spend weeks or months working to improve your search engine rankings so people end up on your website instead of a competing site, or you could meet them halfway with the information on the programs they’re looking for.
And so it is. A single website, including this one, just isn’t nearly enough to talk about all of the ways you can use a custom magazine to improve your brand/message. Give us a call – we’d be glad to talk with you about ways we can increase your brand, messaging, sales, and relationships today.
CUSTOM MAGAZINES BUILD BRANDS – INCREASE SALES
Study after study has shown that custom magazines are a trusted source of valued information and a powerful influence on customer relationships and sales.