OUR PROCESS STARTS WITH COMMUNICATION – DEFINING THE OBJECTIVES FOR YOUR CUSTOM MAGAZINE
At PNWSM, we adjust to the unique needs of your business, providing the talent and know-how you need to successfully use custom content to compliment your company’s objectives.
PNWSM’s award-winning team of journalists, art directors, and project managers provide expertise at every stage of the publication process. We guide our clients through our time-tested process to produce great results. It starts with our understanding of your objectives, immersing ourselves in your brand, applying a strategic plan, and then managing the details.
Whether you’re a publishing veteran or you’re working on your first publication, PNWSM delivers real value through,
- Content strategy and compelling editorial development
- Custom layouts and design for print and digital publications
- Dedicated project management and customer service
Our process starts with an initial meeting to define and discuss important objectives such as,
What are you hoping to achieve with your magazine? How do you want your magazine to fit into your marketing objectives? …there is a lot to talk about.
DEFINING YOUR AUDIENCE
Who is your audience? What are their demographics? What are their needs, goals, ambitions? How do they consume information?
DEFINING YOUR MAGAZINE
What editorial content do you want in your magazine? What will be the main message? What underlying messages do you want to communicate?
How about the overall look and feel of your magazine as you look to balance editorial and advertising with design?
POINT OF CONTACT
We highly recommend that a point of contact be appointed. This person will work closely with us on content, marketing, and all approvals.
:: PAGE COUNT
We recommend a minimum of 32-pages to allow for editorial continuity and advertising space.
:: MAGAZINE SIZE
Typically a magazine is 8.375 x 10.875
:: TYPE OF PAPER
Paper can either be matte, gloss, coated, or uncoated paper including eco-friendly paper stocks. Decisions regarding weight and color can be made pre-production.
:: MAGAZINE FREQUENCY
Research shows that to achieve a magazines main objectives, it should be at least quarterly.